I always get giddy and excited when some of my favourite things collide. That's why when Danny Brown of Press Release PR announced his goal of raising $12 000 for 12 different charities over the course of 12 months using the power of social media, I got SUPER excited.
It's called "The 12 for 12 Thousand Challenge" (or 12for12k for short), and it's gaining momentum fast. Brown is using the colossal power of social media tools such as Twitter and Facebook to get as many people on board as possible. The hope is that these people will take part in the project, which encourages everyone to donate each month to a different predetermined charity. Have qualms with donating to a specific charity on a particular month? That's okay; just spread the word and spread the love.
Aside from asking for support from his vast online networks, Brown is also staying true to the core idea of social media by allowing everyone interested to provide feedback and ideas. The 12for12K Facebook group already has over 100 members (not bad for a group that's barely a week off the ground) and the word on Twitter is spreading rapidly.
I love seeing social media being used for the benefit of social activism. It's amazing to watch the power that these tools have to rally people around a cause, and it's even more exciting knowing that you can be a part of it. Kudos, Danny!
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Hi there Sara,
Just wanted to drop by and say thank you so much for your support, both here and on Twitter.
It means a lot, and if everyone has your enthusiasm about the project, I have high hopes for its success and more! :)
Have a wonderful Christmas and New Year :)
Danny.
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